From Shame to Fame
in 80 Days

This transformative masterclass and workbook are designed to help you break free from the fear of “What will people say”

Led by Sigal Avitan, a trailblazing author, entrepreneur, and expert in overcoming the damaging effects of “Hshuma Syndrome,” this program will empower you to create the life you truly desire.

After completing this masterclass, you will:

HSHUMA

Stand Out Start your Growth Take the stage

Sigal Avitan

FROM SHAME TO FAME IN 80 DAYS

The Workbook

No Cost, All Value

Your Free Guide to Success!​

Workbook Information:

The “From Shame to Fame” workbook is your essential companion on the journey to overcoming Shame. It complements the masterclass with a structured framework for self-discovery, reflection, and transformation. 

How the Workbook Complements the Masterclass:

  • Encourages daily practice to build new habits.
  • Promotes active application of masterclass concepts to your own life.
  • Provides space for self-reflection and deeper personal insights.
  • Reinforces key ideas and offers personalized elements like choosing a color or song.
  • Tracks progress and sets tangible goals to keep you accountable.
  • Supports long-term change by providing a lasting record of your growth.

HSHUMA SYNDROME

Hshuma, a term from Moroccan Arabic, refers to a deep-rooted form of shame that disguises itself as modesty or nobility. In reality, it’s a force that keeps individuals small – small enough to fit within the expectations of their family or society.

Hshuma Syndrome affects over 80% of people, preventing them from living authentically and pursuing their dreams due to the fear of “what will people say.” It manifests in hiding failures, downplaying successes, and holding back from opportunities.

When you break free from Hshuma Syndrome, your family and friends will see a more confident, empowered version of you—someone who isn’t afraid to live boldly and take risks. Most importantly, you’ll start making decisions for yourself, free from shame and the constant worry of judgment.

I am

My name is Sigal Avitan, and behind my back, they call me the “Shame Surgeon.”

For over 30 years, I’ve worked as a strategic advisor and media consultant, helping high-profile executives, artists, leaders, and everyday individuals unlock their full potential and break free from a phenomenon I call Hshuma Syndrome—a term I coined from the Moroccan word for shame, which represents the fear of “What will people say?”

Through my years of experience, I’ve developed a theory that identifies shame as the biggest barrier to success. You can have all the skills in the world—be a great leader, manager, or creator—but if you’re weighed down by the fear of judgment, you’ll never move forward. It’s not a lack of ability that holds you back; it’s shame.

My work, along with my bestselling book Hshuma, has helped countless people overcome shame, reclaim their confidence, and start making decisions that lead to true success and fulfillment.

I am

My name is Sigal Avitan, and behind my back, they call me the “Shame Surgeon.”

For over 30 years, I’ve worked as a strategic advisor and media consultant, helping high-profile executives, artists, leaders, and everyday individuals unlock their full potential and break free from a phenomenon I call Hshuma Syndrome—a term I coined from the Moroccan word for shame, which represents the fear of “What will people say?”

Through my years of experience, I’ve developed a theory that identifies shame as the biggest barrier to success. You can have all the skills in the world—be a great leader, manager, or creator—but if you’re weighed down by the fear of judgment, you’ll never move forward. It’s not a lack of ability that holds you back; it’s shame.

My work, along with my bestselling book Hshuma, has helped countless people overcome shame, reclaim their confidence, and start making decisions that lead to true success and fulfillment.

Client's Talk's

THE MASTERCLASS:

Through expert guidance and practical exercises, you’ll learn to:

  1. Make decisions confidently without fearing judgment – free yourself from the constant worry of “what will people say?”
  2. Your Family and friends will admire your courage and be inspired by your ability to stand out and lead.
  3. Stand firm in your choices – develop the courage to pursue your goals and ambitions without seeking approval from others.
  4. Speak up unapologetically – in any situation, express your ideas with conviction, no longer held back by fear of criticism.
  5. Take bold actions in both work and life – stop second-guessing yourself and seize opportunities without hesitation.
  6. Embrace failures without shame – reframe setbacks as learning experiences instead of worrying about how they’ll be perceived.
  7. Create your own path – lead and make choices based on your desires, not dictated by societal or family expectations.
  8. Feel free to express your true self – act without the pressure of fitting into the mold of what others expect or want you to be.
  9. Guidance from an expert – Work with Sigal Avitan, a renowned mentor who has helped countless individuals overcome shame and live authentically.
  10. Create a concrete action plan – Set clear goals and take decisive action toward achieving them, no longer held back by the need for approval

THE MASTERCLASS:

Through a combination of expert instruction and practical exercises you’ll learn to:

  1. Make decisions confidently without fearing judgment – free yourself from the constant worry of “what will people say?”
  2. Your Family and friends will admire your courage and be inspired by your ability to stand out and lead.
  3. Stand firm in your choices – develop the courage to pursue your goals and ambitions without seeking approval from others.
  4. Speak up unapologetically – in any situation, express your ideas with conviction, no longer held back by fear of criticism.
  5. Take bold actions in both work and life – stop second-guessing yourself and seize opportunities without hesitation.
  6. Embrace failures without shame – reframe setbacks as learning experiences instead of worrying about how they’ll be perceived.
  7. Create your own path – lead and make choices based on your desires, not dictated by societal or family expectations.
  8. Feel free to express your true self – act without the pressure of fitting into the mold of what others expect or want you to be.
  9. Guidance from an expert – Work with Sigal Avitan, a renowned mentor who has helped countless individuals overcome shame and live authentically.
  10. Create a concrete action plan – Set clear goals and take decisive action toward achieving them, no longer held back by the need for approval