This transformative masterclass and workbook are designed to help you break free from the fear of “What will people say”
Led by Sigal Avitan, a trailblazing author, entrepreneur, and expert in overcoming the damaging effects of “Hshuma Syndrome,” this program will empower you to create the life you truly desire.
The “From Shame to Fame” workbook is your essential companion on the journey to overcoming Shame. It complements the masterclass with a structured framework for self-discovery, reflection, and transformation.
How the Workbook Complements the Masterclass:
Hshuma, a term from Moroccan Arabic, refers to a deep-rooted form of shame that disguises itself as modesty or nobility. In reality, it’s a force that keeps individuals small – small enough to fit within the expectations of their family or society.
Hshuma Syndrome affects over 80% of people, preventing them from living authentically and pursuing their dreams due to the fear of “what will people say.” It manifests in hiding failures, downplaying successes, and holding back from opportunities.
When you break free from Hshuma Syndrome, your family and friends will see a more confident, empowered version of you—someone who isn’t afraid to live boldly and take risks. Most importantly, you’ll start making decisions for yourself, free from shame and the constant worry of judgment.
My name is Sigal Avitan, and behind my back, they call me the “Shame Surgeon.”
For over 30 years, I’ve worked as a strategic advisor and media consultant, helping high-profile executives, artists, leaders, and everyday individuals unlock their full potential and break free from a phenomenon I call Hshuma Syndrome—a term I coined from the Moroccan word for shame, which represents the fear of “What will people say?”
Through my years of experience, I’ve developed a theory that identifies shame as the biggest barrier to success. You can have all the skills in the world—be a great leader, manager, or creator—but if you’re weighed down by the fear of judgment, you’ll never move forward. It’s not a lack of ability that holds you back; it’s shame.
My work, along with my bestselling book Hshuma, has helped countless people overcome shame, reclaim their confidence, and start making decisions that lead to true success and fulfillment.
My name is Sigal Avitan, and behind my back, they call me the “Shame Surgeon.”
For over 30 years, I’ve worked as a strategic advisor and media consultant, helping high-profile executives, artists, leaders, and everyday individuals unlock their full potential and break free from a phenomenon I call Hshuma Syndrome—a term I coined from the Moroccan word for shame, which represents the fear of “What will people say?”
Through my years of experience, I’ve developed a theory that identifies shame as the biggest barrier to success. You can have all the skills in the world—be a great leader, manager, or creator—but if you’re weighed down by the fear of judgment, you’ll never move forward. It’s not a lack of ability that holds you back; it’s shame.
My work, along with my bestselling book Hshuma, has helped countless people overcome shame, reclaim their confidence, and start making decisions that lead to true success and fulfillment.
Through expert guidance and practical exercises, you’ll learn to:
Through a combination of expert instruction and practical exercises you’ll learn to: