Sigal’s journey began in 1991 when she boldly pivoted from her communications studies to establish a leading Public relations company that went on to be one of the top 5 PR companies in the country. Her entrepreneurial drive fueled the creation of multiple thriving media firms and inspired her to pioneer the first live broadcasting over the internet startup in 2006.
However, in a surprising change of events, Sigal found herself at a crossroads when her startup encountered challenges, coinciding with a transformative period in her personal life. It was during this time that Sigal embarked on a profound exploration of the “Hshuma” phenomenon, discovering a new path that would redefine her purpose and impact countless lives.

Today, Sigal is on a mission to empower individuals worldwide to overcome the fear of “what will people say” and embrace their authentic selves. Her transformative “From Shame to Fame in 80 Days” masterclass and workbook offer a practical, step-by-step approach to conquering Hshuma Syndrome and achieving true success on one’s own terms.

Founder of Business Talent, developer of the unique 80-day method for training and accompanying senior executives in the complex journey to the front of the stage, founder of several pioneering companies in the world of Israeli media, writer, author of the best-seller Hashuma (Modan), presented the radio show “Night Birds Without Shame” in Gali The IDF, researching the effect of shame on decision-making, hosts the podcast MAMI: What do you care what they say, lecturer and host of the workshop to be a business talent.